Anchor in the link - an anchor that informs the content of the page it refers to, instead of "read on" it is better to use a "piece of text" when referring to the page that links the link.
Optimized page code - the look of the site is defined in the external files exchange of links and banners with related services - a link from a related topic is more important than a link from a completely different topic.
Optionally add ALT descriptions to the graphic - consistent with the content of the page and the item.
Cloaking- replacing another version of the robots page with the other users. Presenting search engine robots with a crafted version of the page. Works like Google can access our site from another, unknown IP, and then our fraud will be detected. Keywords actions:
keyword accumulation - excessive number of keywords can have the opposite effect and will worsen our position on google. Keywords that do not match the content.
words included in META KEYWORDS they must agree with the content of the page, can not be taken from the air hiding keywords - hide text on background of the same color, or use display: none in CSS is not allowed.